Travel company Lastminute.com is to encourage air passengers to help offset emissions damage caused by their flight . The new, Government backed, scheme is set to be announced by ministers today in Trafalgar Square.
They will be the first company to produce details of carbon offsetting on their online ticket booking system . Travellers will be able to view the carbon dioxide emissions produced by each flight and the amount that it will take to offset them.
All flights that are operated by the companys 300 airline suppliers will allow customers to make a contribution, which will cost between 50p and 90p for every hour flown.
The company has developed a carbon calculator that works out the CO2 emissions of the flight that the customer wishes to purchase a ticket for. The device will be integrated into the ticket booking system .
Lastminute.com has announced that all money raised from the scheme will go towards Climate Care, an organisation dedicated to reducing global warming.
Flights from London to New York produce 1.54 tons of CO2, which is equal to leaving a games console and a television on for two years running, and will cost customers £10.78 to offset.
The companys chief executive, Ian McCaig, said, "As the first major travel company to announce this action, Lastminute.com is urging others in the industry to follow suit in a bid to reduce the impact of aviation emission and play an active part in climate change .
"People are not going to stop flying abroad but we as an industry cannot escape our responsibility to take action to fight climate change," he continued.
The Government has already committed itself to help making the country carbon friendly by 2012.











