Travellers are willing contribute to the environment by paying a 'green tax' on the cost of their holidays, according to a new study.
Travel Insurance Web have carried out research which shows a reported 61 per cent of consumers were more than happy to have the compulsory surcharges added to travel costs, if it meant helping to offset the carbon footprint of burning fuel .
"Our customers clearly see that discretionary travel has an environmental impact," said marketing director, Graham Linney.
"Many consumers are prepared to absorb the cost for what they see as a justifiable reason," he added.
It has been suggested that any revenue raised by the surcharge could be invested into organisations that are developing sustainable and renewable technologies.
British Airways became the first flight operator in the country to offer a voluntary green tax for its passengers in 2005.
Money raised by the British airline, through the tax, is contributed towards Climate Care, an organisation that aims to help reduce global carbon dioxide emission levels.
Climate Care has other groups working in tandem to help balance the impact planes have on the environment, including the Foreign and Commonwealth Office and Czech Travel .











