EasyJet.com has been named Britain’s most popular travel website, according to Hitwise.
Five travel firms were given awards in the travel categories of the Hitwise UK annual online performance awards for 2006, which also revealed the most popular UK websites.
EasyJet picked up the Number One award for Commercial Airlines and Travel .
The performance awards recognise outstanding online business achievements and acknowledge the most successful websites in a variety of key industries. The winners are based on the number of user hits throughout the year.
The low fares airline’s website not only received more visits than any other travel website in 2006, but was also announced as the fifth most searched brand online, coming behind ebay, Bebo, Argos and Amazon.
Brand Communications Manager for easyJet, Andrew Berks said, "EasyJet takes great pride in being one of Europe’s leading online innovators and is delighted to be recognised for this achievement."
"Over 30 million passengers booked via easyJet.com in 2006, more than 98 per cent of total sales, it is clear our website is exactly what the consumer is looking for."
Mr Berks added, "It’s not just about our great low fares, easyJet makes booking online so easy and convenient with clear and concise information, simple flexibility and intuitive functionality."
"The company is committed to further developing its online product and will continue to offer the best website for both business and leisure travellers alike."
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