Trends in the UK travel and tourism markets will shape the way that world tourism develops over the next few decades, according to a new report released on Monday at World Travel Market .
The report by travel research specialists Tourism Intelligence revealed that price-savvy Brits are leading the world when it comes to seeking out new products, finding cost-effective ways of travelling and communicating with suppliers over what they’re exact holiday specifications are.
The ‘How the British Will Travel 2010’ report, based on interviews with 20 of the UK’s top 25 travel operators, reveals that Britain is the driving force behind change in the world travel industry.
Dr Auliana Poon, managing director of Tourism Intelligence, said: "We call it the Ford Motors effect. Travel used to be mass-produced, standardised and individually packaged. Now the opposite is true."
"The un-packaging and DIY trend is led by the Brits, and understanding them is the key to understanding how the world will travel in the future."
The travel report claims the wide choice of departure points and products in the UK is evidence of an increase in competition, while growing numbers of more financially secure "grey travellers" and more adventurous tourists in their 20s signals changes expected in all western markets.
Dr Poon added: "The British market has a maturity and resilience not seen anywhere else. The way travel recovered after September 11 2001 is incredible."
"British people want to travel and see holidays as vital. It is important tourist boards and hoteliers look at Britain as a model for the future."
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Travel Trends Of UK Holidaymakers Set To Shape Global Tourism Wed, 14 Nov 2007      Recommended linksTravel Portal - book your ideal holiday onlineWorld Travel Market UK Travel and Tourism Guide Last Minute Holidays - book great last minute offers on holidays UK Tourism Industry Confident For Outbound Travel In 2008 Travel Agents Fail To Cash In On Selling Domestic Breaks UK Online Travel Market Leading The Way in Europe |
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