Brits are willing to pay extra for long-haul flights in order to enjoy a more comfortable trip, travel experts have revealed.
The Association of British Travel Agents (ABTA) highlighted that "there is a lot to be said" for having a comfortable flight, even though an increasing number of UK holidaymakers are looking to take advantage of cheap long-haul flight options.
The travel organisation made the observation as AirAsia X, the Malaysia-based budget airline, announced its new long-haul flight routes to destinations worldwide.
A spokesperson for ABTA commented: "There is a lot to be said for not feeling cramped and desperately uncomfortable when you are in a plane for ten hours and a lot of travellers feel that they would pay that little bit extra."
She added that there demand for short breaks to long-haul destinations is significantly increasing, with many tourists flying to destinations such as Las Vegas and Cairo for long weekends, or even visiting New York for quick shopping trips .
The extra demand is even more of a surprise given the recent emphasis placed on responsible tourism and eco-friendly travel by the UK Government, she noted.
A recent survey carried out by Hyder Consulting showed that over 50 per cent of holidaymakers polled would not consider swapping their foreign holiday for a more eco-friendly break in the UK .
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Brits Willing To Spend More For Comfortable Long-Haul Journeys Mon, 08 Oct 2007      Recommended linksYour premier online travel portalSearching for your holiday Find the latest deals on long haul flights Find out more about the association of British Travel Agents The latest news from the travel industry Get a holiday insurance quote online |
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