The concept of green tourism has become such a success with travellers that it has now ditched its ‘niche idea’ tag, according to the Association of British Travel Agents (ABTA).
A spokesperson for the association said that the industry has made its own inroads into the green holiday market and noted that the idea has taken off "very quickly".
"In order for the industry to make any difference it has led itself and made its own inroads," commented ABTA member Frances Tuke.
"It needs to be very easy for people to make these kinds of choices, so accreditation schemes are a really good idea for companies to show to customers what they are doing."
Tuke added that although public awareness of environmental issues is now very high, it is a factor that people do not want reminding of when on holiday abroad .
The rising popularity of eco-friendly holidays was highlighted in a Mintel report published in January 2007, which revealed that over one million green getaways were taken in 2006.
But the report revealed that although such holidays were worth a total of £409 million they accounted for just 1.2 per cent of the UK travel market.
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Rapid Rise Of Green Tourism Tue, 08 Apr 2008      Recommended linksOnline travel directoryTravel Agents Quick Enquiry Driving Abroad/Road Trips Guide Staying safe abroad Find a green holiday UK Travellers Not Concerned Over Introduction Of Green Taxes UK Holidaymakers Becoming Greener |
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