New Zealand’s tourism board is set to launch its largest ever advertising campaign in Britain in an effort to boost visitor arrival numbers.
Tourism New Zealand has announced that its new initiative will comprise of a range of TV commercials and some online activity . The eight adverts, which will last around 40 seconds each, are due to start screening from 7 September.
The promotional drive will feature the tagline 'What do you say UK?' and show British travellers visiting New Zealand’s main tourist destinations and commenting about their experiences.
George Hickton, chief executive of Tourism New Zealand, hopes the tourism campaign will succeed in turning a visit to the island nation into an achievable prospect for British consumers.
"While the 100 per cent Pure New Zealand campaign has helped New Zealand stay a very aspirational holiday for the British, the new campaign will give consumers a reason to come now," he added.
Britain is currently New Zealand’s second largest tourist market, with over 290,000 visitor arrivals reported in the twelve months to June 2008.
Regular flights to the country’s major cities such as Auckland and Wellington are available with carriers including Air New Zealand and Qantas .
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