Late holiday bookings and shorter UK breaks have become a "massive" trend in the current travel market, an industry expert has revealed.
Speaking at last week’s Barclays Travel Forum, Hoseasons Holiday chief executive Richard Carrick, said an increasing number of travellers are booking holidays in the last four weeks before departure.
"People are buying later. To attract that person is becoming harder," he commented.
"Consumers are increasingly promiscuous, which makes it more difficult to promote and market a brand ."
But the chief executive added that areas such as activity breaks, romantic lodge breaks and regional airport travel are becoming increasingly popular among Brits.
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Brits Latest Travel Trends Revealed Tue, 01 Jul 2008      Recommended linksYour online travel resourceCheap holidays Holiday cover UK holidays Pre-travelling tips Brits Holiday Preferences Revealed Expedia Reveal Latest Travel Trends Procreation Holidays The Latest UK Travel Trend, Study Reveals Travel Trends Of UK Holidaymakers Set To Shape Global Tourism |
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