Airline companies are investing billions of pounds on in-flight entertainment in a bid to keep and attract more customers, new research has revealed.
According to a study by the In-flight Management Development Centre, last year airlines spent £714 million on in-flight entertainment hardware alone, while a further £204 million was spent on content.
However, these figures are set to rise by a further 25 per cent in the next four years according to analysts’ predictions.
With airlines being hit by rising fuel costs and cut throat competition within the industry, many carriers are now keener than ever to invest in in-flight entertainment, especially given fact that the majority of travellers cite this as a major factor behind their choice of airline .
Asian airlines have already signalled their intention to invest in the latest systems, with Singapore Airlines last month becoming the first airline to offer iPod integration through its in-flight entertainment system .
Meanwhile a travel survey by Barclaycard Business has revealed that a significant number of young travellers in the UK want to be able to access the internet whilst onboard a flight .
The survey found that the option of wireless internet is sought after by two-thirds of business travellers aged between 18 and 30, compared to just 40 per cent of 51 to 65-year-olds who would like to have the same facility.
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