European tourism continued to show strong growth in 2007, exceeding analysts’ expectations, a new study has revealed.
The latest annual report from the European Travel Commission (ETC) on the state of the continental tourism industry revealed an extra 20m tourists arrived in Europe last year, representing around 45 per cent of the total world increase.
International arrivals and the number of overnight stays in Europe grew by over 4 per cent during the 12-month period, exceeding long-term estimates by the UN World Tourism Organisation.
The ETC said that the results were all the more impressive as the only major events taking place in Europe last year were the rugby World Cup in France and the America's Cup sailing contest in Spain .
France continued to lead the way for regional tourism in Europe, with a 4 per cent rise in arrivals helping to strengthen its position, while Italy achieved a similar level of growth.
However, some of the strongest performing countries in 2007 were Montenegro, Serbia, Iceland and Turkey, all of which experienced growth of more than 20 per cent, the ETC report revealed.
Emerging European destinations could become increasingly important over the next few years as governments invest in order to make the most of tourism demand, according to Rob Franklin, executive director of the ETC.
"Governments of many emerging economies have earmarked tourism as a means of diversification and, as a result, are making huge investments in tourism infrastructure development and marketing to support the sector, as well as facilitating and stimulating private sector investment in tourism," he explained.
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European Tourism For 2007 Exceeds Industry Expectations Mon, 30 Jun 2008      Recommended linksYour online travel agents resourceHolidays in Europe Holiday safety guide Package holidays All inclusive holidays Travel agents quick enquiry Online Travel Expert Reveals Top 10 Free European Attractions Spain A Bargain Destination For European Motoring Holidays Savvy Travellers Favour Trips To Eastern Europe |
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