British newlyweds are deciding against taking the traditional two-week beach break and instead opting for more adventure-filled honeymoons, according to new research.
A study by Teletext Holidays revealed that just ten per cent of British brides and grooms opt for a conventional honeymoon, with others being lured by more exotic locations, activity-based trips or holidays in the UK to mark the start of their marriage.
Of the 2000 people surveyed, around one-third (32 per cent) look to stay in the UK for their honeymoon, while 15 per cent opt for a city break, 9 per cent choose an adventure holiday and 3 per cent board a cruise .
America, Barbados and the Maldives are the most popular long-haul destinations for those who travel abroad, while Spain, France and Italy are among the favourite locations in Europe. Popular destinations for more adventurous honeymoons include Australia, New Zealand, Brazil and Africa .
A quarter of newlyweds choose a two-centre honeymoon and 15 per cent even admitted to taking more than one honeymoon break - with a short-haul trip taken straight after the wedding followed by a more adventurous holiday later in the year.
Scottish couples were found to be the biggest spenders on their once-in-a-lifetime trips, splashing out £2879.08, almost £300 more than the national average.
Ash Makkar, Marketing Director at Teletext Holidays, said: "British honeymooners are breaking away from tradition and opting to take more adventurous breaks, swapping beachside meals for two for action exploits, cruises and safari trips .
"Our research shows they are willing to spend more money to make their trip of a lifetime just that, and are increasingly asking wedding guests to contribute to their holiday ."
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