Sports holidays are now regarded as one of the most crucial sectors of Fiji’s travel industry, according to local government official.
The country’s Interim tourism minister Tom Ricketts reportedly told visitors last week’s sixth annual Dive Fiji Expo that sport tourism is now a multi-billion dollar business and is one of the fastest growing service industries.
According to a recent industry report, sales in the dive industry amounted to F$804m (£272.3m) in 2007, an increase of 5 per cent on the previous year.
Mr Ricketts added that events such as the Dive Expo were crucial for "promoting tourist activities available in Fiji and providing a way to tap into the sports tourism industry".
"I understand the staging of this Dive Expo…is an extraordinary achievement in that it has recognised diving as a sport and helped promote it as special event," he said.
Made up of more than 300 islands in the South Pacific Ocean, Fiji offers travellers a range of activities, including snorkelling, rafting, caving, hiking and rock climbing.
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Sports Tourism Essential To Fijis Travel Industry Wed, 04 Jun 2008      Recommended linksYour travel agents resourceFiji holiday deals Flights to Fiji Sport and activity holidays Activity insurance quote Sporting And Activity Breaks Rising In Popularity Adventure Getaways Becoming A Travel Favourite |
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