The traditional two-week holiday break is being shunned by British holidaymakers, a new survey has revealed.
Research carried out by hotel operator Holiday Inn found that just over 50 per cent of British travellers will opt for short breaks this year over the traditional two week summer getaway, as holidaymakers become wiser with their holiday options.
Holiday Inn spokesman Chris Hale commented: "Over the past few years, we’ve seen a huge surge in the number of people booking into Holiday Inns for short breaks .
"Gone are the bad old days when people would save all year for their annual two week summer holiday at the busiest and most expensive period – we’ve much too savvy nowadays," he added.
The hotel firm also revealed that the average family in Britain now takes four short breaks each year and spends roughly £349.11 on a weekend away.
In addition, 24 per cent of the 5,000 people surveyed said the prices for booking a holiday during school breaks were out of their budget .
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Popularity Of Two Week Holidays Declining Tue, 04 Mar 2008      Recommended linksYour global travel resourceHoliday guides Travel agent finder Weekend trips Short break holidays Malta Claims Award For Most Recommended Short Break Destination For UK Singles Holiday insurance quote form |
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