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One In Three Brits To Holiday In England Next Year

Mon, 23 Nov 2009

One in three British holidaymakers plan on taking a break in England next year, new research has revealed.

A survey of more than 1,000 UK residents by tourist board VisitEngland found that 72 per cent are likely to holiday in England during 2010, and 95 per cent of those who took a domestic break this year are likely to do so again next year.

VisitEngland said the findings show that the growing trend for domestic tourism is no flash in the pan but a result of holiday attitudes shifting.

Chief executive James Berresford said: "The research further confirms and highlights that the great England holiday is here to stay,"

"I’m delighted that so many people have been enjoying holidaying in England and also that so many are intending to take an England break next year."

July results from the UK Tourism Survey showed that the number of holidays taken by UK residents within England were up by 40 per cent, or almost two million, year on year.

The recession and unfavourable exchange rates overseas, as well as new accommodation options and attractions in the UK, are just some of the factors which have helped boost the number of domestic holidaymakers.
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